top of page
White Brick Wall

Jim Beley

Executive Director
NC Hospitality Alliance

198PRINT-Jim-0551-scaled.jpg

A Hospitality Industry executive for over fifty years working in the luxury segment. Jim held management positions with Hyatt Hotels, Ritz-Carlton Company, Destination Kohler Resort and the Auberge Resort Collection; most recently as the general manager of The Umstead Hotel & Spa for more than fourteen years. The only Forbes Five Star hotel in the state. 

Jim has served on the board of directors of the North Carolina Restaurant & Lodging Association, as the board liaison to Visit NC, Greater Raleigh Convention & Tourism Bureau, and Greater Raleigh Chamber of Commerce.


He resides in Raleigh with his wife Ellen, and accepted the assignment to lead the North Carolina Hospitality Alliance in May 2024.

bottom of page